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The Mozart Italia Association was born in Rovereto (TN) on 12 January 1991, the year in which the bicentenary of Mozart's death occurred, thanks to the harmony of a large circle of enthusiasts and the desire to deepen the study of Mozart's work.

Rovereto, located on the border between Germanic and Latin culture, was the first stop on the journey to Italy that the young Mozart undertook with his father in 1769 and since 1987 has hosted the Mozart Festival, an annual series of concerts and meetings dedicated mostly to the great master from Salzburg. Just at Christmas 1769, in the halls of Palazzo Todeschi, Mozart held his first concert on this side of the Alpine arc.